Have you ever been confused as to what in the world an active marketing strategy even is? When I first started my business, I had no clue what a passive marketing strategy was let alone an active one. It definitely took a lot of trial an error to figure out what actually worked and was profitable for my time. So today, I am going to give you the short cut method on what a good active marketing strategy is and how to develop your own. If you need a passive marketing strategy, this blog post tells you how to create that.
Passive Marketing Explained
For starters, every business needs to do two types of marketing, active and passive. If you need help with developing a passive strategy, read this blog post. A daily passive strategy would look something like this:
- Make 5 Facebook comments
- Post 3x to Facebook and Twitter
- Retweet 3 times
- 2 Twitter replies
- Find 3 new friends on Facebook and Twitter
- Share 3 photos on Instagram
- Write a blog post
The above are all examples of what passive marketing is. You are concentrating on being consistent, finding friends, and getting awesome content on your profiles.
What is Active Marketing?
Active marketing is a bit more challenging, at least for me, it is, but it is so necessary! Active marketing is just that, actively holding a conversation with someone online. Scary, right? Visions of conversation templates and all the spam Facebook messages probably come to mind, Uck! Who wants to be that person?
Well, as much as you need to be actively marketing your business and brand, you are going to learn to today to do it without all the time ucky sales pitches. There will be no copy and paste conversation starters found in this post. This is definitely a win win for everyone!
The Process of Developing Your Active Marketing Strategy
- Think:I want you to think back of a time someone contacted via social media with a predesignated message template promoting their business. What did that make you feel like? Were you excited to join to their opportunity or just plain annoyed? This exercise will prove to you the person you don't want to be and keep you from developing bad marketing skills. People who market that way are newbies, and they are not successful. They are trying to do everything they can to make it in their business,but they have no idea what that entails. So if you want to be the professional, not annoy people, and actually get results, follow the next couple of steps.
- Do Unto others: This should be the foundational principle for your all your online interactions. We talked about this in depth in this video. Also, you can learn more about the 7 key principles to success when you sign up for my e-book below. Before you do or say anything online, ask how you would feel if someone did that to you. Would it be a help or would it be annoying spam? As a successful business, you put your customer first and concentrate on solving their problems. If you have started your business on the right foot, like stated in the e-book, you should already have your target market outlined, as well as, the problems you are solving. So how do you go about solving their problems or letting them know that you have an incredible product that would solve their problems without being spammy? I am so glad you asked! The answer lies below.
If you keep these two points in mind when developing your active strategy, you will stand out above the crowd! Everyone these days is trying to promote something, so be different by putting them first and helping them out instead of constantly trying to sell them something. If you think about it, you are more likely to buy things from people you trust and that you have a relationship with rather than someone you just met.
Active Marketing Options
Here are some different methods you can use to create your own personalized active marketing strategy.
- Blog: I know that I probably sound like a broken record about now, but blogging is absolutely vital to the success of your business! If you're not convinced, read this amazing article by Elle and Co. She does a great job proving the case for why every business needs a blog. A blog allows you to create to amazing content that answers the problems of your target market and then share it with them in a non spammy way. It allows you to position yourself as the expert in your field and then make some lasting connections. If you are looking for an all in one blogging platform, here is the only one I use and recommend.
- Join Some Groups:After you have a couple a really incredible articles to share, you need to find some relevant Facebook groups to join. For example, if you are into sewing, find some sewing groups to share your expertise. After you have joined, turn on the notifications for that group. Whenever someone has a question that you can answer or something that you covered about in your blog post, let them know. An example of this would be the following. "Hey my bobbin threads keep getting all tangled, and I have no clue what I am doing wrong when I thread my machine, help please?" Seeing you are the sewing expert and have probably walked that road a thousand times (or maybe that is just me), kindly answer their question or tell them that you made a detailed video on your blog about how to fix that particular problem. The more active you are in the group providing helpful advice, the more you will stand out like an expert in your field. Eventually this will lead to natural conversation about the type of business that you do.
- Twitter Hashtags: On Twitter, do a hashtag search of things relating to your business. Scroll down to see if there are any questions you could answer or even a conversation that you could participate in.
- Forums:I know that forums are almost old school now, but they still work. Find a forum in your niche, and answer questions. It is best to always lead them to a blog post, which is another reason you should spend time creating quality content, because they get better associated with your brand and business. They may even end up subscribing and really loving what you do.
- Facebook Events: This is another way you can actively promote your business. I really love how detailed this article is by Party Plan Divas. One of my friends used it for her very first Facebook party, and it was a total success! It is definitely a great way to get your business out in the open and people familiar with what you do and the products you sell. My friend sales vitamins, and she did an incredible job outlining the quality of her vitamins. She further backed this with a simple live experiment which was pretty fun.
- Google + Hangouts: If you are pretty active on Google + this is awesome option. I like their Google Hangouts on Air to do webinars, and scheduling a meeting with some future prospects may really help them make the decision about your products.
Now that you have all the pieces to the puzzle, you can devote yourself to several methods to perform daily along with your passive marketing strategy. With your incredible passive and active marketing strategy combined, you will be able to sky rocket your growth within 90 days. Go ahead and give it a try, and then comment about your results. :)