Welcome to Pinterest Challenge Day 3! Today, we will focus on developing your brand, but before we can properly do this, you need to answer these questions.
- What do you want the overall feel of your business to be? Retro, Elegant, Whimsy?
- What emotions do you want to evoke from your visitors?
The answer to the first question will give you insight into the type of fonts you will use and the photos you will create. The answer to the second question will tell you what colors are best for your sight. Colors have a lot of meaning and make a big psychological impact on your visitors and customers. See this article about how to choose the right colors for your website.
Today, you will focus on finding the color scheme for your business as well as font styles. Keep in mind while choosing these aspects how you want your website to feel. You may like a font a lot, but if just may not go with the overall feel and emotion you are trying to evoke. The purpose of this is to get your business to stand out for one, but also to bring everything together.
It is important that you write down the HTML color codes of the colors you choose. You can use this chart to help you with that. This will save you a ton of time when you are designing elements for your business because you want everything to match. It is very difficult to find an exact shade again, so keeping this information will help you a lot.
Don't forget to join us in the Facebook group to let us know you completed your challenge or if you have any questions. :)