If you are in the marketing world and you want to have lots of traffic to your social media sites, you must be the person in the know. You have to keep up with the latest topics in your niche and be able to engage your audience on these hot topics all along giving your expertise. If you are new to this world as I was a couple of months ago, this is definitely a daunting task. How in the world does one even find trending and hot topics? Well, the good news is we have some really amazing tools that make this super easy!
I found this post to be super insightful in helping me find the best tools to use when locating trending topics.
Google Trends and Google Alerts tend to be pretty high on everyone's list when it comes to keeping updated. Both of these are free and easy to use tools. I really like that Google Trends gives all the hot topics on the first page and the amount of times they are being searched. It is also pretty neat that you can search your niche and define it by location. So if you are an internet marketer this tool will really help you hone down what people in your target market are searching for.
Zite is also an app that I have begun looking into because of its powerful and time saving capacity. Once you find a trending and hot topic in your niche, you put into Zite, and it gives you the most engaging list of blogs, newspapers, and videos. This tool can definitely take your engagement to the next level!
Swayy is also an incredible tool that connects your social media accounts. It then lets you view trending sources based on your followers. This is by far my favorite because you can also utilize your Facebook page as well as profile, and it creates a ton of engagement!
Another tool that I am always finding amazing uses for is Hootsuite. I absolutely love the time this tool saves this busy mamma! Not only does it save me time though, it is free! They do have a business upgrade that I will probably use in the future because it is just an incredible tool to have especially if your time is always in demand. In Hootsuite, you can make streams according to keywords. You can then track the use of those keywords on each social media site.
My challenge for you today is to look up some of these tools, pick one to use, and then begin writing posts on your social media. I promise that this will 10x your social media engagement, and you will become the person people go to to find the hot and trending topics.